Hiru Kahata and Breez BOPF : Newest Addition To Delmege Consumer Cluster
10th Jan 2017 Colombo: Delmege group’s consumer cluster announces the market release of its new additions to the consumer products namely Delmege Breez BOPF and Delmege Hiru kahata which are produced with superior quality and authentic taste of tea to satisfy the tea drinkers be it locals or foreigners. The official launch of the two brands took place recently in the mode of an attractive activation campaign in which the public was offered with the opportunity to enjoy the taste of the new products. It was held at the Colombo fort railway station where the connection between the two brands and the masses was significantly seen . In lieu of a conventional launch, not only the two brands were introduced, but the deserving tea drinkers were given the opportunity to taste Delmege Hiru kahata and experience how good tea could be.
Delmege Hiru Kahata inspires the tea lovers with its distinctive aroma as well as unmatchable taste while Delmege Breeze tea satisfies the users who look for a rich cup of tea enriched with premium quality BOPF . Delmege Breez BOPF and Delmege Hiru Kahata are manufactured using “Factory Fresh” tea, thus guaranteeing the authentic taste of fresh tea is kept intact and offered to the consumers in premium quality packaging which further enhances quality of the overall product.
Expressing her views on the occasion Ms Nadee Abeyrathna General Manager Delmege consumer cluster opines “Delmege as a brand strives to give always best to its consumers. Delmege has been doing this for last 166 years which is a reason for consumers to remain loyal to the brand “Delmege”. Our aim is to offer factory fresh tea produced in our own group estates. Delmege Breeze and Delmege Hiru Kahata are going to be distinctive due to this reason .I firmly believe that Delmege Hiru kahata and Breeze BOPF will be a new experience to all our customers.
Unique and eye catching packaging of the new brands is a compliment to the superlative quality promise by Delmege. Offered with an easy to recognize pack design , Breez BOPF and HIru kahata are billed to offer a high quality product that will turn the first time users to regular consumers.
Hiru Kahata comes to the market in pack sizes of 50g / 100g /1kg / 5kg while Breeze BOPF is available in 100g / 200g / 400g / tea bags. The two brands are marketed and distributed through Delmege’s well established retail and modern trade network across the island .Hence Delmege BOPF and Hiru Kahata are now available in all retail and modern trade outlets across the island.
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